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PWSR Toolkit Home > Explore > 3. Initiate Outreach

After building a team, this core group of people will develop an outreach strategy, keeping in mind key stakeholders to engage; important information to convey and feedback to collect; and methods of communication to reach the public. Conversations with the community are crucial to this process – these conversations will describe the PWSR process, gauge the needs of the community, prevent misinformation, and convey the potential benefits of PWSR designation. During this process, consider using a mix of outreach strategies, which will allow the team to reach a diverse audience and to consider multiple viewpoints about the river.

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Example: Fact Sheet
The Wood-Pawcatuck River created a fact sheet that answers some basic questions about the PWSR program and how a designation would affect the community. Consider developing something like this to share with the community.
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Public outreach and engagement can be difficult to navigate. Take a look at the Communications Guide (coming soon) that provides additional resources on this step.
Topics in the Explore Section
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